Thursday, February 17, 2011

How to Sell Toothbrushes

The kids filed back into class Monday morning. They were very excited. 
Their weekend assignment was to sell something, then give a 
talk on productive salesmanship. 

Little Sally led off: "I sold girl scout cookies and I made $30," she said 
proudly, "My sales approach was to appeal to the customer's civil spirit 
and I credit that approach for my obvious success." 

"Very good," said the teacher. 

Little Jenny was next: "I sold magazines," she said, "I made $45 and I 
explained to everyone that magazines would keep them up on current 

"Very good, Jenny," said the teacher.. 

Eventually, it was Little Johnny's turn. The teacher held her breath 
... Little Johnny walked to the front of the classroom and dumped a box 
full of cash on the teacher's desk. "$2,467," he said. 
"$2,467!" cried the teacher, "What in the world were you selling" 
"Toothbrushes," said Little Johnny. 

"Toothbrushes," echoed the teacher, "How could you possibly sell enough 
tooth brushes to make that much money?" 

"I found the busiest corner in town," said Little Johnny, "I set up a Dip 
& Chip stand, I gave everybody who walked by a free sample." 

They all said the same thing, "Hey, this tastes like dog crap!" 

Then I would say, "It is dog crap. Wanna buy a toothbrush? I used the 
President Obama method of giving you something shitty, but looks 
good, for free, and then making you pay to get the bad taste out of your 
mouth." The teacher was speechless. . . . . . . . 

Little Johnny got 5 stars for his efforts, bless his heart. 

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